In this TED talk, Malcolm Gladwell shares with us a new point of view on the famous story of David and Goliath. This new angle to look at the situation(s) reminds us of the state any startup is facing. It takes a lot of work to build a new service/product and sometimes to create or educate a market. However, again and again, startups do it while the significant (well-funded) organizations need to catch up. What looks, at first, as a disadvantage (e.g., limited budget, small teams, members that need to do ‘everything,’ no support from other players in the market, etc.’) is a true advantage when you look deeper.
It forces the startup to be frugal, think out of the box, and be as productive as possible.

There is a nice phrase in Hebrew that, in a direct translation to English will look like this:

“We do the most difficult things immediately. The impossible takes us a little longer.” Continue reading →