Tag Archives: web developer

webdev

Measure Goals with Google Analytics

Lake in the north

In the last post “How To Use Goals and Conversions In Google Analytics” we saw what are the first steps to define a goal. Let’s go deeper and see how to customize it step by step.

The default dashboard

This is the dashboard you will see when you open Google Analytics. It’s giving you the most basic pieces of information. As this is just the starting point, we should customize it and improve it to show us the metrics that we care about. In our case, we will see how to add our ‘Goals’ dashboard. When it comes to monetization, we can translate our goal to monetary value and get in the dashboard the amount of money we were able to generate. In the photo below you can see the default dashboard you are getting in Google Analytics. Continue reading →

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webdev

How To Use Goals and Conversions In Google Analytics

Data and the light

“In the past, one could get by on intuition and experience. Times have changed. Today the name of the game is data.”- Steven D. Levitt

In todays world, we must measure and analyze our data in order to continue and improve our performances. In this article, we will show how to leverage Google Analytics in order to improve monetization.

TL;DR

  • Conversion Rate is the percentage of prospective users who took a specific action you want.
  • Usability, messaging and performance are key factors that influence our conversions.
  • Use Google Analytic in order to gain important views.

Goals and Conversions

What is conversion rate?

Conversion Rate is the percentage of prospective users who took a specific action you want. It might be time spend on a page, registration to an event or completing a transaction. You can also give a Goal a monetary value (e.g. in an e-commerce site), so you can see how much that conversion is worth to your business. Continue reading →

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Chrome, HTML5, JavaScript, webdev

Web Fundamental Update

Here are the slides from a talk I gave at Campus TLV. It’s a summary of web fundamentals is offering developers at the first step of ‘building your first multi screen site‘.

If you would like to contribute to this important open-source project, please jump to our github repo: github.com/google/WebFundamentals

 

 

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Business, Chrome

Web Monetization Options

TL;DR

Today there are many choices when it comes to make money on the web.

  • In-app payments – There are many examples to an application that is free but let you add features with in-app payments. A good example is a game that is free, but offers additional levels or virtual goods for a certain price.
  • One-time charge – You charge a fixed price for your application. It could be before the user tries it or after a period of ‘testing’.
  • Subscription – There could be monthly or yearly subscription models. Users will pay as they go. Many SMB applications are working this way.
  • Freemium – In this pricing strategy we can use each of the previous options. The advantage in it is that we are offering a limited trial version of our app so users could ‘test before they buy’ and offer a ‘pro version’ for those who wish to buy the full application.
  • Ads – There are many options and we will cover it in the future.

Google Wallet on all devices

Let’s take a closer look at each option and see when and how to use it. Continue reading →

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Chrome

DLD TLV And Frontend Development (In Hebrew)

Screenshot 2014-09-16 20.25.37Today, I’m going to be at DLD TLV – if you are around…

Please come to say hello.

Continue reading →

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Chrome, HTML5, JavaScript, mobile, webdev

Polymer And Web Components At I/O 2014

This talk cover three main subjects:

  • State of the union – What has change in the past 3 years
  • Problems solved by web components – When it comes to build complex web applications, there are many ways we can do things better. In this section we will see how/why.
  • Thinking in components – What are the implications when you coming to design and build web apps.

== Psst… It’s in raw format – I will polish it after I/O is over ==

State of the union

Once many years ago… We had HTML4 with all its problems. Later, well few years back, HTML5 was the answer for everything. It specifically, tried to show developers what can be done on the web modern platform and moreover APIs browser vendors could add to help developers boost their productivity. In the past 18 months we saw a lot of things like: templates, shadow dom, data binding etc’. It’s been a long journey. Now, we have Polymer. Continue reading →

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Chrome, HTML5, JavaScript, mobile, webdev

HTML5 & CSS3 Tools

I’ve meet with a very cool startup over the weekend. It was interesting to listen and learn from them what is ‘cool’ in their technology world. However, I got the feeling that they are missing some of the new capabilities that the web platform has to offer. I’ve pointed them to some known resources like: html5rock.com , MDN site etc’. But it seems better to try and get a list of tools or pointers that any developer could browse and pick from. So here is an alpha version of the list. It’s split to subjects like: design phase, testing phase etc’ just to keep it a bit more useful.

Continue reading →

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Chrome, JavaScript, webdev

Chrome DevTools Tips

DevToolsA (good) web developer use several tools in order to be productive and built amazing projects. I guess, you can find advocates for Vim or Emacs but after you pass the phase of writing the code, it’s time to check why it’s not doing what you wish to see. You can find on Opera Dragonfly and in FireFox land there is Firebug. But, as you might guess already, my favorite tool is Chrome DevTools on Canary.

What are DevTools?

The Chrome Developer Tools are a set web authoring and debugging tools built into Google Chrome. The DevTools provide web developers deep access into the internals of the browser and their web application.

(!) If you are a front-end developer you should use Google Chrome Canary. It is easy to install it side by side your regular Chrome and it will give you the latest and greatest features with frequent improvements. This post is not a replacement to the one ‘source of true‘ but more of an update on the new features we have today (OCT 2013) in Canary. Checkout the pictures below with the green arrows that show you some of the interesting feature you can use. Continue reading →

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