These are the slides from my talk today at Google IL Office.
It covers:
1. Google’s past, present and a bit of the future.
2. Google’s 5 principles of innovation.
If you are an entrepreneur, there are some good principle to take to your venture (especially from slide 23).
Last night, I read this article. What I like most was the short paragraph that gave few recent examples of ‘big’ failures:
…With original ideas, failure is inevitable, because it’s impossible to predict how technologies will evolve and tastes will change. Mark Cuban passed on Uber. In the early days of Google, Larry Page and Sergey Brin tried to sell their search engine for less then $2 million, but their potential buyer turned them down. Publishers rejected Harry Potter because it was too long for a children’s book. Executives passed on Seinfeld for having incomplete plot lines and unlikeable characters. Pay a visit to Jerry Seinfeld’s bathroom, and you might find a memo hanging on the wall that calls the pilot episode of Seinfeld “weak” and says “No segment of the audience was eager to watch the show again.”
We know that most startups will fail. Moreover, in many cases, they will fail even if they had a good idea and executed well (see: “Why Startups Succeed” for more details).
So be willing to fail and try again.
You are in a good company.
This is the last part from four presentations I did to a course for young entrepreneurs. In the last three lessons: Idea, Product and Team I did my best to focus on the things that will move the needle for you at the early stages. This fourth lesson is all about execution and it might be the most critical part. Continue reading
This is the third part of four presentations I did to a course for young entrepreneurs. The slides are as brief as possible because they meant to give just the framework. The real content is pass verbally.
However, the main points to pay attention are:
Today I had the pleasure to take part in this conference.
The talk covered three topics:
1. Campus TLV offering for entrepreneurs – Every week, I have the pleasure to spend few hours mentoring startups at the Campus. It’s a great way to help others and to hear about new interesting challenges. I wanted to raise the awareness to the (free) programs that the Campus offer developers and entreparnuers, so this was a classic opportunity.
2. Google Cloud offering for the IoT world and for startups for startups.
3. Tips from my experience on ‘how to start’ your startup and make it a succesful business.
This is the first part of four presentations I did to a course for young entrepreneurs. The slides are as brief as possible because they meant to give just the framework. The real content is pass verbally. I hope to have a good recording soon. Continue reading
In the past, I wrote about hiring for startups and raising money. It’s one of these things that you must do right. Hopefully, on the first try. It’s also, easy to say and really hard to do. There are a lot of things to consider and in most cases, it’s during a time that you are extremely busy with building your product and finding answers to daily fires.
If your core team is not a great one, your chance to build a great business is low. It’s important at the start, when you wish to find a co-founder that will be a good match. This post is aimed to founders and investors. It contains the aspects that I would look for. Continue reading
It’s about grit and your ability to be optimistic 90% of the time and realistic in the other 50%
– The Hard Thing About Hard Things.
As developers and entrepreneurs, we have mountains of data.
Data that could change your business and move it forward. However, there is so much data that it’s overwhelming in some cases. Life force you, in some cases, to ignore it. But that’s the wrong path to follow! You wish data that is actionable and moving your revenue forward.
The freemium model was one of the reasons to a huge disruption in the data world. We see it clearly in the gaming market. For game developers, the need to understand users through data is particularly acute. In the past 2 years, we learn that everyone is a gamer: there were 1.78B gamers worldwide as of August [Source] and the number keep moving up. Since we are talking here on free installation, we do need to make money after the users installed our game. It will be good
Now, because users act differently the foundation of any monetization strategy should be your analytics.
There will be segments in your userbase that will:
A custom monetization strategy for each user means you are maximizing your revenue. There are few (new) tools in AdMob to help you to do this. It’s call ‘audience aware’ because it will tailored the right solution to the right user at the right time. Continue reading
In the past year, I had the pleasure to work with @JessicaUelmen and the rest of the professional team in Udacity on a course that aim to help developers and entrepreneurs. There is no higher form of user validation than having customers support your product with their wallets. However, the path to a profitable business is not necessarily an easy one. This course blends instruction with real-life examples to help you effectively develop, implement, and measure your monetization strategy, iterating on the model as appropriate. In a nutshell, it will help you make money.
Go try it at: udacity.com/course/app-monetization–ud518
Ido Green 