Business

How To Start? The Idea

Build something people love

This is the first part of four presentations I did to a course for young entrepreneurs. The slides are as brief as possible because they meant to give just the framework. The real content is pass verbally. I hope to have a good recording soon. Continue reading

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Business

Find A Great Co-Founder

Startup thoughts on changeIn the past, I wrote about hiring for startups and raising money. It’s one of these things that you must do right. Hopefully, on the first try. It’s also, easy to say and really hard to do. There are a lot of things to consider and in most cases, it’s during a time that you are extremely busy with building your product and finding answers to daily fires.

If your core team is not a great one, your chance to build a great business is low. It’s important at the start, when you wish to find a co-founder that will be a good match. This post is aimed to founders and investors. It contains the aspects that I would look for. Continue reading

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Chrome

Use House Ads To Improve Your Revenue

Ads at work on the beach

As developers and entrepreneurs, we have mountains of data.
Data that could change your business and move it forward. However, there is s
o much data that it’s overwhelming in some cases. Life force you, in some cases, to ignore it. But that’s the wrong path to follow! You wish data that is actionable and moving your revenue forward.

The freemium model was one of the reasons to a huge disruption in the data world. We see it clearly in the gaming market. For game developers, the need to understand users through data is particularly acute. In the past 2 years, we learn that everyone is a gamer: there were 1.78B gamers worldwide as of August [Source] and the number keep moving up. Since we are talking here on free installation, we do need to make money after the users installed our game. It will be good 

Now, because users act differently the foundation of any monetization strategy should be your analytics.
There will be segments in your userbase that will:

  • Pay for In-App Purchases
  • Click on ads
  • Engage with certain types of ads (e.g. full-screen video)

A custom monetization strategy for each user means you are maximizing your revenue. There are few (new) tools in AdMob to help you to do this. It’s call ‘audience aware’ because it will tailored the right solution to the right user at the right time. Continue reading

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webdev

Markdown Cheatsheet 101

I’ve been using markdown quite a lot both for the book I wrote and for other projects. It’s a great format and the best part (IMHO) is that you can learn most of it in 10min. Here is a list of the main ‘building blocks’ you will want to use:

Headers

# H1
## H2
### H3
#### H4
##### H5
###### H6

Links

To create links just follow this pattern:

[google.com](https://www.google.com)

Images

For images, you can just add ! before the ‘link’ element we’ve just saw above.


![alt text](https://bla-bla-example.com/icon48.png "Title For Image") 

Emphasis

Continue reading

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Business, webdev

Pick the Right Tool #StartupTips

Which tool to choose?

What is the best tool to do X?

Over the years, I’ve learn that if you are using the right tools and really master them – You become 10x better at what you do. This post is a short list of tools that entrepreneurs, developers, designers and ‘startups people’ might find useful. It base on my personal experience, so (of crouse) there are many other good options out there. The best advice is to try few tools and see what is working for you.

Cloud Platforms

It doesn’t matter if you are building for the web or for mobile platforms (Android, iOS). In the end of the day, you will need a ‘server side’ and hopefully it will be on an infrastructure you can trust for: performance, scale, redundancy, security, easy of usage etc’. I’ve used the first three cloud providers in the list. I really like the power of App Engine. Although, you will need to work in the ‘app engine way’ and not your own. If you need certain capabilities that app engine is not supporting, I suggest trying one of the IAAS options.

  • Google App Engine – I recommend this option because it gives you great ways to focus on your product and not administrative server tasks. Another good option is Google’s infrastructure as a service in the name of Compute Engine that will give you the freedom to have a clean server to work with.
  • Rackspace – Got nice sets of options for hosting and deployments. I’ve used them in my last startup (HighGearMedia) and they had a good value proposition.
  • Amazon Web Services – The current leader of cloud computing.
  • Microsoft Azure – If you like MS technology stack.
  • Pivotal – Cloud Foundry is the result of an industry efforts to build an open platform as a service.
  • Heroku – Supports Ruby, Node.js, Python, Java, and PHP so you can use the languages you know.

In the diagram below you can gain a good view of all the options on Google Cloud Platform. Continue reading

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Business

How To Start? #StartupTips

snow and sunWhat valuable start-up is there that no one is building at the moment?

This question is harder than it looks, because your new company could create a lot of value without capturing some of it. As a founder, you need to have expertise in few areas or find co-founders that will cover them. The tricky part is to find co-founders you really enjoy working with.

Why? Because start-ups are really hard. At the beginning, it seems like a great idea that will be good fun to execute against, but very soon you discover (a lot of) holes that are challenges. If you aren’t enjoying your partners to the road, it’s going to be very hard to work well at those crucial moments. At the beginning, like in relationships, everything is flowing and there are no arguments. But very quickly, in the rapid pace of the start-ups world, you will find conflicts. Make sure you can have a great communication channel with your partners, and you are able to move quickly in those cases that you don’t see eye to eye.

Minimum Viable Product

After we have our co-founders and we are set on the idea, we are likely to move forward and to shape it. The first thing is the Minimum Viable Product: It is that product which has just those features and no more that allows you to ship a product that early adopters see and, at least some of whom resonate with, pay you money for, and start to give you feedback on. It should be in the highest quality you can reach. So good, that you will be able to capture your users into it, with the value it’s offering to them. It’s important to put it out there as fast as you can and start collecting feedback from real users.

How to test the water

Continue reading

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Business

How To Raise Money #StartupTips

Campus TLV

During my volunteering work at Campus TLV, I work with startups on entrepreneurship skills and technology. One of the popular topics is the subject of this post: “How to raise money”. It’s a challenging topic on many levels. You wish to raise enough money but not too much. Why? because at this point of the startup’s life you are giving a slice of your company (=equity) to the investors and you don’t want to sell too much or too low. Here are few guidelines:

  • In order to raise money for your dream you need to convince investors that you are the ‘champion’ of this domain. If you are currently not the ‘best’ in the world – think how you become part of the top 1% of people in the world that do X (when X is your product/service). Savvy investors knows that it depends on the team (=you) and its ability to execute against their ideas.

Continue reading

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Business, life

Startups Tips

SFO bride to startupsThis week in Google Developers Live Israel I’ve spoke about a topic I’m passion for long time – Startups and entrepreneurship. It’s always thrilling to create a new ‘thing’. It might be a new service, a whole new product or a company that is disrupting a segment in the market. As the founder, it force you, to think and take many decisions along the way. There is a certain risk/reward ratio to any new venture. In most of the cases, it will have an emotional aspect (subjective risk) and a more mesurable aspect that we can quantify. Here are 20 minutes that try to cover some of the main lessons I’ve learn in the past 20 years. Continue reading

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Chrome

Activate Your Chromebook (While You Are On The Road)

  1. Plug in your Chromebook to a power outlet. Some Chromebooks come with a detached battery or with a battery that need some juice so insert the battery and plug it in.
  2. Start your Chromebook. Power up your Chromebook by pressing the power button on the top-right corner of the keyboard.
  3. Select your language settings. On the “Let’s get started” screen that appears, select the interface language you’d like to use by default. If prompted, select a keyboard input method, too.
  4. Connect to a network. Select a Wi-Fi network from the network menu.
    (!) Please make sure you’re not connected to a network that requires web-based authentication or security certificates, in other words, no ‘term & condition’ page you need to sign on before you get connection. If you are having trouble connecting? check out this Internet connection troubleshooter to diagnose your issue.
  5. Accept terms of service. Your Chromebook will then download any available system updates so you automatically get the latest features.
  6. Sign in with your Google Account. In the sign-in box that appears, enter your Google Account username and password and click Sign in. Make sure you sign in with your primary Google Account, because this account will be set as the owner account.

In case you wish to activate Verizon, first make sure you’re in an area that is covered by the Verizon Wireless Network before beginning the activation. To check if your location is supported, visit this site. Once you’ve verified that your location is supported, follow these steps to check your signal strength:

  1. Press Ctrl+Alt+T on your Chromebook to open a terminal window.
  2. Type the following command and press Enter to see information about your modem: modem status
  3. In the information that appears, check whether the signal_strength_dbm value is greater than -86 dbm.
    If it’s not, try moving to another location with better signal strength before continuing with the activation process.

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Enjoy you new Chromebook and check out these powerful web apps to get you going. Here are some Tricks and Tips as well.
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Chrome, webdev

ChromeBook – Tips And Tricks

Customize It

  • First enable the sync option so you will get your passwords, bookmarks (and in the future) themes everywhere. You can do it from chrome://settings/personal and click on Sync.
  • Enable Tap to click – Go to: chrome://settings/system. Then click on the checkbox to set ‘tab as click’ – done.
  • Extension that give you shortcuts to all the ‘flags’ and settings – I’ve wrote it because I wanted to have all the shortcuts in one place… it’s very productive to have them in one click.
  • SSH client – Ctrl+Alt+t
  • Open an ssh connection to the given host Y as user X.
  • The parameter is optional and defaults to 22.
  • Log out – Ctrl+Shift+q
  • Lock screen – Ctrl+Alt+l (=L)
  • Shortcut keys
  • Press F8, then press Ctrl, Shift, Alt (once a key), press F8 again to exit

Better Browsing

  • Create a tab – Ctrl+T or click the ‘+’ on top of the window.
  • Create a new window – Ctrl+n
  • Create a new incognito window – Ctrl+Shift+n
  • Refresh current tab – Ctrl+r
  • The (one and only) File Manager – Ctrl+m  (On chromebook you got almost 16G of SSD).
  • Switch between different windows – Alt+Tab or press F12 and then use arrow key
  • Change Channel To Beta or Dev Version – Only if you are geeky enough to live on the bleeding edge, visit chrome://settings/about and click on “more info” to change channel.

For the ones that don’t know what is chromebook

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