Tag Archives: Monetization

webdev

Measure Goals with Google Analytics

Lake in the north

In the last post “How To Use Goals and Conversions In Google Analytics” we saw what are the first steps to define a goal. Let’s go deeper and see how to customize it step by step.

The default dashboard

This is the dashboard you will see when you open Google Analytics. It’s giving you the most basic pieces of information. As this is just the starting point, we should customize it and improve it to show us the metrics that we care about. In our case, we will see how to add our ‘Goals’ dashboard. When it comes to monetization, we can translate our goal to monetary value and get in the dashboard the amount of money we were able to generate. In the photo below you can see the default dashboard you are getting in Google Analytics. Continue reading →

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Business, Chrome

Web Monetization Options

TL;DR

Today there are many choices when it comes to make money on the web.

  • In-app payments – There are many examples to an application that is free but let you add features with in-app payments. A good example is a game that is free, but offers additional levels or virtual goods for a certain price.
  • One-time charge – You charge a fixed price for your application. It could be before the user tries it or after a period of ‘testing’.
  • Subscription – There could be monthly or yearly subscription models. Users will pay as they go. Many SMB applications are working this way.
  • Freemium – In this pricing strategy we can use each of the previous options. The advantage in it is that we are offering a limited trial version of our app so users could ‘test before they buy’ and offer a ‘pro version’ for those who wish to buy the full application.
  • Ads – There are many options and we will cover it in the future.

Google Wallet on all devices

Let’s take a closer look at each option and see when and how to use it. Continue reading →

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