As developers and entrepreneurs, we have mountains of data.
Data that could change your business and move it forward. However, there is so much data that it’s overwhelming in some cases. Life force you, in some cases, to ignore it. But that’s the wrong path to follow! You wish data that is actionable and moving your revenue forward.

The freemium model was one of the reasons to a huge disruption in the data world. We see it clearly in the gaming market. For game developers, the need to understand users through data is particularly acute. In the past 2 years, we learn that everyone is a gamer: there were 1.78B gamers worldwide as of August [Source] and the number keep moving up. Since we are talking here on free installation, we do need to make money after the users installed our game. It will be good 

Now, because users act differently the foundation of any monetization strategy should be your analytics.
There will be segments in your userbase that will:

• Pay for In-App Purchases
• Click on ads
• Engage with certain types of ads (e.g. full-screen video)

A custom monetization strategy for each user means you are maximizing your revenue. There are few (new) tools in AdMob to help you to do this. It’s call ‘audience aware’ because it will tailored the right solution to the right user at the right time. Continue reading →