Today I had the pleasure to present at  codemotion TLV. It was a great opportunity to meet so many good friends that are pushing the web forward.

TL;DR

• Mobile browser traffic is 2X bigger than app traffic and growing faster. So you better pay extra attention to your mobile website and make sure the friction on your forms is as low as possible.
• On mobile, entertaining apps dominate time but websites capture the bulk of the transactions (=money!)
• Optimize for Autofill! make sure you are using all the right autocomplete types in your form’s field. From Chrome usage data we learned that you will get 30% increase in form fill speed. It’s quite an amazing stats, no?

Here are the slides:

You can also find a version of the presentation on Google slides.