Let’s start from the end. You need to “Focus On Fascinating Triggers”. Yep, it’s a bit off my main theme… but still great ideas in few slides (21 if you really want to know the number, because the last two slides doesn’t count). I guess that any web developer that wish to gain momentum and lots of users should pay attention and try to push the right buttons in the right segment in the market. Here is a better wording of this idea:

I like the idea of “…If you trigger LUST you will draw others closer…” and “…Trigger mystique and you’ll encourage others to learn more about your message…”

Be strong.